Wall Street Journal Best-Selling Author & Sales Trainer of the Year
"My father taught me, 'The best way to prosper yourself is to prosper others.' This statement has always resonated with me and has been the foundation for my career."
A wealth of empirical evidence connects the dots between intelligently specified building systems and highly desirable business outcomes that extend far beyond lower utility bills. Explore examples from several market segments that demonstrate how reframing the benefits of your solutions using the correct jargon, yardsticks and sound bites will help get new projects approved and revitalize previously ignored or rejected ones.
Learning to S.E.E.: Sell Energy Effectively
Whether you're selling a solution or seeking approval internally to implement one, understanding the path to approval and how to build rapport among influencers and decision-makers vastly increases your odds of success. Learn strategies and tactics gleaned from more than 25 years' experience working with both vendors and customers in the energy space, including how to...
Reframe benefits using yardsticks decision-makers currently use to measure their own success Expand the decision-making space to include benefits far beyond energy savings Use concise, compelling communication tools like "15-second elevator pitches," "one-page narrative proposals," and "one-page financial summaries" that help capture attention and secure consensus
It takes focus and discipline to create 15-second elevator pitches, three-sentence solicitations, one-page narrative proposals and one-page financial analyses. Learn the key elements of each of these concise communication tools and how to emphasize the "why" over the "what," "how," "how much," and "when" in all of your messaging. If you have ever failed to capture a prospect's attention or had a worthwhile proposal rejected - or worse yet, ignored - you need to attend this session.
Most residential energy professionals are "accidental salespeople." Many have received little or no formal sales training and see themselves as building technologists rather than salespeople. Learn how to assess your prospect's values and emotional triggers and how to reframe benefits to make them more compelling; communicate the wisdom of installing multiple measures; and, share success stories to give your prospect the confidence to pursue upgrades.
"This is an excellent program and a must for all business owners and sales staff. It is the best course I've attended on business training in sales and energy efficiency. I would recommend this course to anyone working in energy"
"An outstanding presenter! I came away from the class with a lot of nuggets I could immediately use in my interaction with current and prospective clients."
"Excellent! Well presented, very well worth the time invested to attend. This course should be part of the core curriculum for all newbies. Great refresher as well as added content for veteran sales people."
"This was an exceptional course that will change the way I sell, propose and describe energy efficiency to my clients, colleagues and friends. I believe it will substantially impact my sales and increase my productivity."
"I've experienced many different trainings, seminars and tutorials and this was by far the most impactful, valuable and game-changing I've ever experienced. Mind. Officially. Blown."
"Mark's program addresses every aspect of being a successful sales professional, which really gets at being successful in life and the pursuit of goals. He digs into how your enthusiasm, presentation, and habits impact your accomplishments, as well as how those you encounter - not just prospects, but everyone you meet - can make a huge difference in your achievements. This was the best time spent in training, out of the multiple degrees and hundreds of hours of CEUs, that I have ever done. Well worth the full cost, and then some!"
"Mark has an abundance of knowledge. It's amazing how much of it he passed on in a one-day seminar!"
"Finally! A course that comes from experience! I have flown here to attend other courses that started at level 1. If your company would like to amplify sales and design efforts, you should send your people who are ready to be exponential leaders in the field."
"Selling in 6™ was the best investment I made last year."
"I was impressed by Mark. You can feel his energy and he's so passionate about what he does. He adds a little improv to the workshop, which helps keep everyone engaged. He's just brilliant. His knowledge on the subject is amazing. He really wants you to be successful."
"Within 30 minutes of the start of the class, I had already texted our VP of sales and marketing that the Mark Jewell training was worth the money and that I had a great idea that I wanted to discuss with him. (True story!)"
"Great, concise, usable information. I believe this course will impact me and my sales staff by providing us the tools to get more appointments with C-level managers and close more deals with a better, more succinct proposal."
"I have been in sales for 30 years, 15 in energy, and was invigorated and inspired by Mark Jewell."